![]() In short, UTM parameters are tags that you add to the end of your URLs to analyze your marketing campaign. It works by attaching UTM tracking parameters to one of your URLs, and turning it into a URL that you can track individually as a part of your marketing campaign. “A tool that allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.”. Google explains the Campaign URL Builder as: What Is the Campaign URL Builder and How Does It Work? With this guide, we’ll take a deeper look into how we can use it to learn more about your prospects’ behavior and how you can convert them. If you want to monitor the traffic and conversions for any WordPress link on your website, Google’s URL Builder is the perfect tool for the job!Īs a marketer, there are various ways to use the tool for campaign tracking. This is where the Google URL Builder steps in – a tool that helps you gauge which campaigns are performing greatly, and which aren’t. In that situation, everything from email marketing to social media, advertising, and search results come to mind.īut, how can you measure the results of your campaigns and ensure that they’re successful? Translations by George Long.Imagine this: you’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website. Licenses Text is licensed under Creative Commons Attribution 4.0 International License. ![]() Colophon uses Cloudflare Pages to ensure it loads fast and the source code is hosted on Github. Privacy & Cookie Policy uses Google Analytics ( _ga, FPID, & FPLC), and Google Tag Manager Server-side to measure and analyze anonymous user behavior data to improve the website in an ethical manner. is the personal website of Simon Vreeman. HTTP response status code: Copy URL with UTM Check the URL with more toolsīesides this Google Analytics 4 UTM Campaign URL Builder I made a list of handy CRO tools, Google Analytics Measurement Protocol Hit Builder and Experiment Hypothesis Builder. URL, Source and Medium are required Predefined campaignsĭimensions in GA4: Source, First user source, Session sourceĭimensions in GA4: Medium, First user medium, Session mediumĬampaign Name (required for Universal)ĭimensions in GA4: Campaign, First user campaign, Session campaignĭimensions in GA4: Manual term, Session manual term, First user manual termĭimensions in GA4: Manual ad content, Session manual ad content, First user manual ad contentĭimensions in GA4: Source platform, Session source platform, First user source platformĭimensions in GA4: Creative format, Session creative format, First user creative formatĭimensions in GA4: Marketing tactic, Session marketing tactic, First user marketing tactic The URL with UTM tags More information about the Default Channel Grouping definitions and rules can be found here for Universal and here for GA4. Otherwise, you will end up with a lot of traffic in the (other) or unassigned Default Channel Groupings. Make sure you are strict in using utm_source and utm_medium. With one click you add the URL to your clipboard. The Google Analytics UTM Campaign URL Builder will check if the URL already contains parameters and if it returns an HTTP response status code. A couple of features All input will be lowercase appended to the URL. Google Analytics 4 UTM Campaign URL Builder Google Analytics 4 UTM Campaign URL BuilderĪ simple tool to create an URL with Google Analytics 4 UTM campaign parameters for your manual tagging marketing campaigns.
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